Friday, September 6, 2019
Beeston Rylands Golf Course Essay Example for Free
Beeston Rylands Golf Course Essay Welcome to my GCSE ICT project. I will be basing my project around a local golf club. I have approached and asked them as to whether they required any ICT solutions. They replied saying that they already had an ITC consultant but had a few problems for which I could produce solutions. Above are some pictures of the course. It is widely regarded as one of the best golf courses in the region. It has over fifty registered members. The club is based in a suburb of west Nottingham. It is regarded as a beautiful piece of land in the middle of the modern town of Beeston. The main course is an eighteen hole Par 70 championship course that has been the host of many major amateur tournaments. It has even had the honour of playing host to the Senior Masters of Great Britain championship. It also has a nine hole par 27 junior course. Naturally the club has a restaurant, complete with licensed bar, and a shop selling all of latest equipment. There also are 4 practise putting greens. For entertainment there are two pool tables and a dartboard. The entrance to the golf club is quite secluded from the main road that runs through Beeston. The population of Beeston is around fifteen thousand. Interview I interviewed Mr Ian Smith the owner of the golf club to try to find possible tasks: RP: Hello, are there any problems in particular with the current system that requires any immediate work? IS: Nothing in particular, but we are struggling with the current system of recording members. The current system is non-computerised. It is currently very slow and subject to errors by staff. We are looking to create a database form it. RP: Anything else? IS: We currently do not have a web page or a logo. RP: What sort of content would you be looking for in a web page? IS: Not a lot really, just a simple homepage with details of our location and how to join; nothing fancy like e-commerce would be required. RP: Would you require a logo on a letterhead? IS: Not really, we already have a letterhead but it is a bit outdated. It is not a large problem however; we dont really need a logo on the letterhead more so on a web page etc RP: I understand the club has a golf store; does it need any promoting. IS: The club shop has been very successful in recent times. In the past we have had leaflets designed, printed and delivered by professionals, however this was a very expensive procedure but was effective. RP: How about tournaments, do they need promoting? IS: Well I suppose you could create posters but we dont think that they would be very successful. RP: Do you send letters to all members with the appropriate handicap notifying them about forthcoming events? IS: No, we currently leave letters at the front entrance with details of tournaments. A system such as you were talking about could prove to be very effective. RP: Have you ever advertised in local newspapers? IS: Yes we did at one time but it didnt prove very successful. RP: I also understand you have a restaurant and bar area, would you require any work in that area? IS: I dont think so but the menu may need rethinking, currently it is very difficult when prices are changed and new system in the changing of prices on the menu could be useful. RP: Thank You for your time, this should give me a good idea of what you require. IS: I hope it all helps. Analysing the Interview At present the golf club does not use a logo. They do, however, have a letterhead. They said that they would like it improving, maybe by adding a logo to it, but it would not be on top of the list of priorities. All records of members are non-computerised. This is a very large problem. They have never sent out individual letters to members concerning tournaments; they usually leave letters about the tournaments at the entrance to the club but believe a mail merge letter could work very well. The club does not have any sort of web page but does very much want to get online. The club has in the past had leaflets designed, printed and delivered by professional leaflet designers, however there is a possibility of creating a much cheaper costing solution. The menu was updated recently and needs little work, however a better system of changing prices could be of use. The club scorecard is very much out dated but more and more people seem to be using electric scoring systems. The club has never published any sort of poster to promote the club and thinks it is unlikely that it would have a great effect. The club did try a small advert in the local paper at one time but this did not seem to have much effect. The logo should be very simple. It should not use many colours. The main background should be white and any text on it should be in a greyscale colour i. e. black or grey. The reasons for this are that we would like the logo to feature prominently in our letterhead. The majority of our letters will be printed on a greyscale printer. We find that colour images may look very impressive on screen but when printed of on these types of printers the effect ends up being dramatically reduced. Letterhead As mentioned before, we would like the logo to feature prominently in the letterhead. We are looking for a modern look that has a unique effect. Space at the bottom of the page as well as the top could be used. It is imperative that it includes all contact details i. e. the clubs address, telephone and fax, website and email details should be included. The task as a whole is very open-ended. Database All we are really looking for is a system to store all of our member details on. We need a system that can filter out different types of members and players with different ranges of handicaps easily. Website Websites have become a very important part of any business. We do not want a very complicated website at this moment, we simply want to get onto the web. The site should maintain a high quality image of the club. It should contain a brief history of the club and some information about the facilities the club has. It should have all of the necessary contact details. There should be a fair amount of graphics showing off the club and the course. We believe we have a beautiful course here and we would like to show this to anybody visiting the website.
Beeston Rylands Golf Course Essay Example for Free
Beeston Rylands Golf Course Essay Welcome to my GCSE ICT project. I will be basing my project around a local golf club. I have approached and asked them as to whether they required any ICT solutions. They replied saying that they already had an ITC consultant but had a few problems for which I could produce solutions. Above are some pictures of the course. It is widely regarded as one of the best golf courses in the region. It has over fifty registered members. The club is based in a suburb of west Nottingham. It is regarded as a beautiful piece of land in the middle of the modern town of Beeston. The main course is an eighteen hole Par 70 championship course that has been the host of many major amateur tournaments. It has even had the honour of playing host to the Senior Masters of Great Britain championship. It also has a nine hole par 27 junior course. Naturally the club has a restaurant, complete with licensed bar, and a shop selling all of latest equipment. There also are 4 practise putting greens. For entertainment there are two pool tables and a dartboard. The entrance to the golf club is quite secluded from the main road that runs through Beeston. The population of Beeston is around fifteen thousand. Interview I interviewed Mr Ian Smith the owner of the golf club to try to find possible tasks: RP: Hello, are there any problems in particular with the current system that requires any immediate work? IS: Nothing in particular, but we are struggling with the current system of recording members. The current system is non-computerised. It is currently very slow and subject to errors by staff. We are looking to create a database form it. RP: Anything else? IS: We currently do not have a web page or a logo. RP: What sort of content would you be looking for in a web page? IS: Not a lot really, just a simple homepage with details of our location and how to join; nothing fancy like e-commerce would be required. RP: Would you require a logo on a letterhead? IS: Not really, we already have a letterhead but it is a bit outdated. It is not a large problem however; we dont really need a logo on the letterhead more so on a web page etc RP: I understand the club has a golf store; does it need any promoting. IS: The club shop has been very successful in recent times. In the past we have had leaflets designed, printed and delivered by professionals, however this was a very expensive procedure but was effective. RP: How about tournaments, do they need promoting? IS: Well I suppose you could create posters but we dont think that they would be very successful. RP: Do you send letters to all members with the appropriate handicap notifying them about forthcoming events? IS: No, we currently leave letters at the front entrance with details of tournaments. A system such as you were talking about could prove to be very effective. RP: Have you ever advertised in local newspapers? IS: Yes we did at one time but it didnt prove very successful. RP: I also understand you have a restaurant and bar area, would you require any work in that area? IS: I dont think so but the menu may need rethinking, currently it is very difficult when prices are changed and new system in the changing of prices on the menu could be useful. RP: Thank You for your time, this should give me a good idea of what you require. IS: I hope it all helps. Analysing the Interview At present the golf club does not use a logo. They do, however, have a letterhead. They said that they would like it improving, maybe by adding a logo to it, but it would not be on top of the list of priorities. All records of members are non-computerised. This is a very large problem. They have never sent out individual letters to members concerning tournaments; they usually leave letters about the tournaments at the entrance to the club but believe a mail merge letter could work very well. The club does not have any sort of web page but does very much want to get online. The club has in the past had leaflets designed, printed and delivered by professional leaflet designers, however there is a possibility of creating a much cheaper costing solution. The menu was updated recently and needs little work, however a better system of changing prices could be of use. The club scorecard is very much out dated but more and more people seem to be using electric scoring systems. The club has never published any sort of poster to promote the club and thinks it is unlikely that it would have a great effect. The club did try a small advert in the local paper at one time but this did not seem to have much effect. The logo should be very simple. It should not use many colours. The main background should be white and any text on it should be in a greyscale colour i. e. black or grey. The reasons for this are that we would like the logo to feature prominently in our letterhead. The majority of our letters will be printed on a greyscale printer. We find that colour images may look very impressive on screen but when printed of on these types of printers the effect ends up being dramatically reduced. Letterhead As mentioned before, we would like the logo to feature prominently in the letterhead. We are looking for a modern look that has a unique effect. Space at the bottom of the page as well as the top could be used. It is imperative that it includes all contact details i. e. the clubs address, telephone and fax, website and email details should be included. The task as a whole is very open-ended. Database All we are really looking for is a system to store all of our member details on. We need a system that can filter out different types of members and players with different ranges of handicaps easily. Website Websites have become a very important part of any business. We do not want a very complicated website at this moment, we simply want to get onto the web. The site should maintain a high quality image of the club. It should contain a brief history of the club and some information about the facilities the club has. It should have all of the necessary contact details. There should be a fair amount of graphics showing off the club and the course. We believe we have a beautiful course here and we would like to show this to anybody visiting the website.
Thursday, September 5, 2019
Corporate Strategy for Iranian Car Industry
Corporate Strategy for Iranian Car Industry Abstract The purpose of this research is to come across an effective and implemental strategy for Iranian car industry to become an export player in the Middle-East region. With consideration the importance of market development for international auto makers, the Middle-East market is evaluated and Iran as a case study is looked over in terms of its potential automobile market and developing opportunities in Iranian car industry to become a manufacturing partner for international players. Through out a review of Iranian economy and the position of auto sector in Iran economy, the difficulties of growth and development, the role of government- as the regulator- are discussed briefly and the effect of international auto makers -in the past and future- is analyzed. On this basis, we point out the main troubles of the current auto industrys structure and the government dilemma to set its policies. At the end we suggest a reform in the structure and strategy of both assemblers and suppliers to ent er to the international markets. Keywords: Operation strategy; Iran auto industry; Globalization, Regionalization, Industry study Introduction Irans economic performance has begun to improve slowly after a decade of recession which was caused by the long and costly war with Iraq and fluctuations in oil prices. In the decade ending in 1998, GDPs growth per capitals started to rise, although the average was only 3 percent per year. (Economic reports, the World Bank Group) The automotive industry, as one of Irans most promising industries, was the countrys fastest growing industry with the average annual growth of 27.2% between 1995 and 2000 which was 5.5 times of the country average industrial growth. (Economic Focus, Iran Daily News). The domestic vehicle production is growing quickly but it is highly protected, and only in highly exceptional circumstances can Iranians import cars from abroad. Locally produced cars have a reputation for poor quality and have contributed to the dangerously high pollution levels. Also, Iranian firms were not able to satisfy the domestic market in terms of quantity. Demand for automobiles, particularly passenger vehicles, far exceeds the supply. In fact, more than 450,000 people pre-purchase automobiles every year and wait approximately two years to receive them. As a result the government, which wants to raise unit production and improve domestic industry in line with industrialization program, hopes to stimulate competition as part of the effect to make the economy less dependent on oil. In order to follow the market reform plans and provide better circumstances for the countrys main industries such as petrochemical industry, textile and etc, President Khatami (since August 1997- 2005) in 1999, announced an ambitious program to privatize several major industries which included auto industry as a part of total restructuring of Iranian economy. Currently 13 public and privately owned auto maker exist in Iran. The largest vehicle manufacturing company is Iran Khodro with an average share of 60.90% percent of domestic vehicle production, as the main government-controlled carmaker and Saipa is the second one with 32.70%. Subsequent to the development program, automakers have been encouraged to review the way in which their strategies will be developed in the future and to extend a range of strategy options that might enhance their position. Consequently, most Iranian auto makers have been encouraged to join ventures or any other strategic alliances with foreign auto manufacturers to meet the increasing demand (www.ikco.com). On the other hand, in looking at the automobile market generally, during the past few years, it might be observed that after a period of growth from 1997 to 2000 -resulting from the exceptional boom in US economy and the upturn in Europe-but the automobile market especially in North America and Europe has entered a consolidation phase because of overcapacity. The market is mature in developed countries such as those of Western European countries and US market where nearly 90% of sales of new vehicles are now accounted by replacement purchases. Also, in Far East-Japan and South Korea-, overcapacity is a highly sensitive problem (REINAUD, 2001), whereas in Middle-East region, vehicle out put is 6% of total global output in comparison with 29% in Europe and 30.2% in US (carmakers Annual report,*DRI). Thus, some auto manufacturers might be looking for new methods to penetrate the auto market in Middle-East in order to gain more market share over their competitors. If these companies do become partners, Iran will be an option to emerge as a major regional car manufacturer, serving the Middle East beside Other countries in the region, particularly Egypt and Turkey which have substantial car assembly arrangements. The following companies have signed cooperative agreements and their products are either already on the market or are to be introduced in the near future: Frances Peugeot with Iran Khodro. Koreas Kia Motors with Saipa. Frances Citroen with Saipa. Korean Daewoo and Kerman Motors. Optimus of the UK with Renus. Proton of Malaysia with Zagros According to the French automaker Peugeot, Iran has one car for every 21 people. Turkey has one for every 12, while Western European countries and Japan have nearly one car for every 2 people (www.peugeot.com). That indicates market growth potential, and the reason that foreign car manufacturer might be interested in the Iranian auto market. In this research the current auto industry situation in Iran will be analyzed and it will be evaluated in relation to its future strategy consequent upon growth in terms of output quality and ability to serve the domestic market, but also to play a major rule in region and become a truly international car manufacturer and exporter in Middle-East. To achieve a rich understanding of the current situation and examine the environmental position to meet the research objectives, other developing countries auto industry examples like China, India and Turkey will be investigated and analyzed as examples, while the regional circumstances, business environment and other specific characters of Irans economy e.g. the role of government , economic condition and Irans regulations will be considered to find out the most appropriate strategy for Iran car industry. The research question for the chosen topic is What would be the most effective strategy for Iranian car industry to become a major player in the Middle-East market? From this research question, the following objectives would be appropriate to evaluate: To evaluate existing methods of development strategy in the Iranian auto industry, To identify the best possible methods of development strategy for domestic and foreign companies, To recommend how such a strategy can be implemented. The background of the research is set with a brief discussion on the changes have happened in the world of auto industry, the consequent of globalization, the dynamic and diversity of demand in auto market and the auto makers difficulties to respond to new market characteristics while maintain the ability to make profit. Our goal in this paper is to propose an efficient strategy to . The paper has the following structure. Section 2 gives the brief literature review. Section 3 analyses the competitors in automobile Middle East market. Section 4 introduces the Iranian auto industry case. Section 5 presents the growth and development problems in Iranian auto industry. Finally, section 6 is devoted to conclusions and future works. The remainder of this paper is organised as follows. Section 2 summarises the development of Iranian production and exports in the car industry compared to other major exporters in the world. It also explains why Iranian export growth has remained much below production growth. Section 3 develops the empirical export model and describes the variables and data. Then, the model is estimated in Section 4. Estimation results are analysed and a sensitivity analysis is proposed. Section 5 estimates the Iranian export potential with regard to the main foreign markets, while Section 6 concludes. Literature review History of globalization Humans have coined the word Globalization to describe widely traded activities that take place across the continents which are aided immensely by diminishing international trading regulations negotiated through the World Trade Organisation. Globalization is a combination of many -manufacturing, trade in services, supply chain management activities which have been affected positively by a fast technological development in few last decades. As Friedman (1999) argues, what is new today is the degree and intensity with which the word is being tied together in to a signal globalized market place and village. What is also new is the sheer number of people and countries able to partake of today globalized economy and information network, and to be affected by them this new era of globalization is turbocharged. As it can be observed, that this noticeable international integration is not just in economics, but in politics and cultures are as well. However, it needs to be recognised that the speed of these changes and growth of integration is different across the world. In some countries and regions the trend of globalization is rapidly increasing while in other parts the pace is much slower and globalisation is not welcomed at all. Nevertheless, regardless of the effects of globalisation no country can afford to ignore its impact on their political and economical circumstances. Likewise, the rate of change is different in various industries as is the strategic response of different business sectors to take advantages of exploiting new business opportunities. Although the merchandise trade, capital investment and labour migration started from 1850-1914, and the economy was more open than it is today in terms of the existing tariffs and trade barriers, but it was not globalized. Just the year following the Second World War and through reconstruction of war, the world has started to establish institutions to open up trades and ensure currency stability such as GATT and IMF, which caused massive increase in the economic growth level. According to Dicken (2003), world trade increased at an average annual rate of 6.7 per cent between 1948 and 1953. Between 1958 and 1963 the rate rose to 7.4 per cent and between 1963 and 1968 it accelerated further to 8.6 per cent. So people experienced a boom period up to 1970s when the first oil crisis has occurred. The United States, which suffered less during the Second World War, increased its foreign investment and after a while the US companies started to move into Western European countries and create interdependencies across world markets. Europe and Japan which mainly focused on rebuilding their economies after the war joined in this and also expanded their positions in the market place and on the economic map after the mid-1980s. (Hill, 2005) Also, because of the necessity of promoting global interdependencies, the United Nations was established to maintain world peace and security and so help the spread of industrialisation and world trade. The main drivers of globalization Apart from the history of globalization there were several main drive points that enhanced the process of globalisation. From the Johnson and Turners (2003) point of view one of the main globalization drivers was the changing economic paradigm. The new approach for managing economy was based on limitation the government role and neo-liberalism. Limiting the role of government provides the situations for businesses to progress and boom. As the Hill (2005) says, major changes occur as new economic and political institutions develop, with movement from traditional, non competitive institutions to competition-based capitalistic economies and democratic institution. So the market was relied on to force the pace of competition. Little by little the liberal economy became an external economic policy and the General Agreement of Tariffs and Trades (GATT) set up to support this philosophy. As a result of GATT and afterwards its successor organization- WTO-, there was a great reduction in tari ffs barriers and non-tariffs barriers for participating countries which help them established and spread their liberal economic policy. The second globalization driver is the spread of international governance and regulation. More international rules and policies developed for business environment, especially in regional level aimed at reducing the barriers in economic market among GATT contracting and WTO members. Also spreading e-commerce as a technological consequent has brought new issues in terms of traditional governance structure. Therefore, by passing the time and more international integration, the trade and market regulation were less under the national states control. According to Johnson and Turners (2003) argument finance and capital spread is another driver of globalization. Necessity of financial and capital movement following the market deregulation and economic liberalization has supported by national rules and has facilitated by technological development and ease the financial transactions. All might agree that the technological development, mainly in information technology and communication sector, has played an important role in globalization. However none of them is the cause of globalization, Dicken (2003) argued, without these technologies the current complex global economy system could not exist. Shrinking time and space by innovated technologies was a great opportunity to reorganization and redefinition the commercial and economical structure. Most of industrial sectors are affected by innovations and changes in technologies especially in manufacturing system with a high influence on value chain. Transportation technology has changed dramatically from 1840 to 1960 which was a development period from steam locomotives to high speed aircraft. Therefore, new transportation systems and their wide usage with cheaper prices have brought global shrinkage. Also in communication and its convergence with computer technology development has facilitated more effective networ ks within and between enterprises. All of these technological conveniences provide links across borders and spread globalization in economic term. Social and cultural convergence might be seen as a driver for globalization. The effect of mass media and usage of internet make the consumer preference more common in global market. As Johnson and Turner (2003) mentioned, similar taste of consumer in different parts of the market creates the opportunity to promote global product. So we can claim that the cultural and social similarities make the conditions available for globalization. Also transferring new technologies has brought about more products in greater varieties at lower costs and prices. Consequently standards of living and peoples expectations rise as well. Mode of entry and expansion methods In simple terms, globalization is an opportunity for companies to expand their market, their value chain and their business across borders. But the point is how effective can companies use these opportunities to make more profit and enjoy sustainable growth. What factors should they consider to make decision to choose an investment option to carry on their development strategy? Global supply chain and its dimensions Apart from different modes of entry available for firms to get advantages from globalization and to move across borders to expand their market, other advantages may be gained through developing global supply chains. The production of any good or service can be conceived as a production chain that is, as a transactionally linked sequence of functions in which each stage adds value to the process of production of goods and services. (Dicken, 2003) The firms try to differentiate their value chain in order to add more competences by using the advantages of each production chain requirement in different part of the world. However, build a global value chain might make it fragmented while the control and management of a global network is more difficult. From Dickens point of view there are three important dimensions in production networks: First is governance which means how they are coordinated and regulated. In the case which varying combinations and interrelationships of different kind of companies and firms might perform in a production network, As Dicken says, the market is the main organizer of external transactions, in contrast with the case which the entire network operated with a single firm and internal organizational structure governs transactions. (Dicken, 2003) The second important dimension in production network is spatiality and how they are conFigured geographically. By increasing the emergence of global production network, network organizing is changing from geographically concentrated to geographically dispersed. The third issue is territorial embeddedness the extent to which they are connected in to particular bounded political, institutional and social setting. (Dicken, 2003) information technology and other new technologies have made space and distances meaningless. Most types of capitals are mobile and all of them can easily move from one place to another. However transportation and communication technology has developed as well, capital does moves within spaceless world. Place is still an important issue, as firms are highly affected by the cultural, socio-political and institutional context of the territorial they are embedded. Therefore multinational firms try to take advantages of differences within regulations and socials in various places while, bringing different state with different regimes in count within a production network makes the situation more complex to control and to take benefits from. Since 1999 and strongly growth of globalization, the same as other important and effective phenomena, globalization has a positive view wave that strongly recommend it and a negative wave against it which moves from developing country to developed countries during these years. Arguments about globalization success or failures do not have any satisfactory result, while globalization can be observe and discussed to understand both negative and positive sides of it. Growth of regionalism Although the speed of globalization and integration in the world market has increased during past decades under the General Agreement on Tariff and Trade (GATT) and more recently by World Trade Organization (WTO), the regional agreement and the debate on the desirability of regionalism has grown as well. By the beginning of twentieth century most of the counties were part of a regional integration. However one might argue that the reason of regional integration is more political than economic explanation, it can not be ignored any more as almost 50 per cent of all world trade is within regional trade agreement. As a result of that, there is fear within WTO and other international institutions that regionalism takes the place of globalization and make a stumbling block toward further global trade integration. (Lung Van Tulder, 2004) Nevertheless there are different forms of regional integration and each of them affects global market more or less while the time of their integration pr ocess is various. The dynamics of automobile market Although some changes had happened in the composition and geography of automobile demand, the concentration of automobile industry in three major global regions face auto companies in these regions with the overcapacity problem. The highly market-oriented of automobile production caused its development be based on affluent consumer markets to achieve the economy of scale. But during the years, the automobile consumer markets in three developed region has developed as well. As Dicken argued in the Global Shift (2003), the changing demand for Automobiles has three major characteristics: It is highly cyclical. There are long term (secular) changes in demand. There are signs of increasing market segmentation and fragmentation. ( Dicken, 2003) The competitors Despite the fact that NAFTA, EU and Japan are the main developed region in both production and trade in auto industry sector, other countries have started restructuring this sector in line with their economic reform. The obvious example might be China and India which both are gaining a sustainable growth in the last decade. Also Turkey has emerged as a new automobile producer in line with other industrial changes aim to become qualified to join European Union. Turkish auto industry Turkey auto industry has been developing due to the well strategic planning applied by the Turkey government by the way in which they opened their country to the global world. They have started their industry as a montage (CKD or SKD) in 1960 and have turned it to manufacturing part after a few years in 1966 trough licensing agreement and dealer-assembler with American and European firms. Gradually the government attempted to adapt an export-oriented strategy; consequently it started to liberalize the importation of cars gradually and reducing the tariffs. Meanwhile it provided some financial supports for upgrading themselves to international acceptable condition. But the main change which caused a revolution in Turkey car industry was the customs unionization agreement in 1995 with European Union which followed by a new restructuring in their auto industry. To harmonization the administrative and regulatory structure of the industry, Turkish government has established an accreditation council to prepare the documents for new adaptation the issues and procedures of exporting in line with European countries. However the Turkey supposed to complete the adaptation and remove all tariffs by 2001, they have not completed it yet and it seems the Turkeys auto industry has not well prepared for full liberalization. Although adaptation a new regime from Turkey government which obligate importing vehicle companies to prepare service facility and aftermarket parts for customers within a country was a great opportunity for domestic firms to become involved with providing spare parts and services. Even though it was not a stable macro environment after 1997-1998 Russian and Asian crisis and again December 2000 crisis, the restructuring program caused some investment in car companies in Turkey in order to support economy of scale and encourage them to developed more update types of automobiles. Turkish manufacturers have operated in two car segment; low medium and medium models and the produced cars have already been phased out in their country of origin, added that these segments account for 90 per cent of the Turkish market. (Duruiz, 2004) Governmental financial supports and investment on auto sectors attracted many foreign investors from 1995 onward, especially with aim to develop new generation cars and modernization the industry. Most of foreign car firms have gained relatively high share of the auto industry after liberalization to use the resources in Turkey and export to European countries through Turkey. Table 1 shows the main auto manufactures in Turkey and their share. As the effect of custom utilization agreement, the automotive sector had the 5th place in Turkey exporting in 2000, but the main effect has happened in component sector and it has increased relatively higher then auto sector export. It was also easier for component producer to upgrade their standard of their firms to get a competitive position in EU base on their lower labour wages. (Duruiz, 2004) Nevertheless Turkey has accepted liberalization in their trade but as they have not done the full integration, their case has become special. Mostly the Turkeys future economy highly depends on the European Union decision to accept it or not as a member of European Union which lead to change their economic structure with the support from the IMF and European Union. Indian auto industry Emerging of India in the world economy has been started by implementing liberalization and opened up most of the economic sectors to the global world in 1992. Looking historically at Indian car industry, it can be divided in four phase from the view point of Kim (2004). The starting point was in 1920s with assembly which was established by foreign companies. (General motor and Ford) It took two decades up to 1952 that Indian build up their domestic production firm. The governmental policy in auto sector is known as the main reason of no progress in productivity and technology in this sector for long period. (Kim, 2004) The third phase was started, after three decades, by making a join venture of Maruti Udyog -became nationalized in 1980- with the Suzuki motor company. According to this agreement a revolution had happened in Indian car industry. Increase the volume and standard was not just in auto makers but the change was occurred in the components industry as well. (Venkataramani, 1990) The main and last phase was started by Indian economic reform after 1992 under the guidance of the IMF and World Bank. As it was anticipated, deregulation of auto industry in 1993 and the expectation of market growth in India according to the population have attracted international auto makers to invest in India. According to the foreign existence it was a dramatically fell of domestic firms share in India. Investment of foreign car makers, which were mainly in the form of joint venture with domestic firms, caused there-restructuring in the Indians motor industry. Apart from promotion of new models with more stylish design, significant changes have happened in auto financing as well. Also numbers of component manufacturers invested in local firms to supply their assemblers. So Indian witnessed a fundamental change in the technology, infrastructure and managerial systems. (Kim, 2004) Despite of all expectations and anticipations about the fast economical growth after regulations in India and a positive view of auto makers about Indian market because of the sizable population of middle-class, the estimates about rising in demand did not turn to reality. Apart from the problems which multinationals generally face in new emerging countries such as undeveloped supplier base, weak infrastructure and undeveloped regulations (Kim, 2001), Indian environment seems more complicated for them. Although the population was far enough to support ten auto makers, the companies face with overcapacity. The lack of demand in both domestic and regional market has become the major problem for multinationals auto makers in India. In terms of export from India to the neighbour countries also, the multinational car makers have not achieved any remarkable result. However the main reason might be the economic situation and poverty of South Asian countries which limit the demand for passenger car, we should not ignore the political and economical relation of India with its neighbour. Despite the hopes after the South Asian Association for Region Cooperation (SAARC) in 1985 and the South Asian Preferential Trading Agreement (SAPTA) in 1995, there was no significant growth observed in the South Asian trade relationship. Although the auto industry in India has not succeeded as it was anticipated, the auto component industry has occurred high progress in quality, technology and international standards. Now, in collaborate with foreign companies, they have become competitive in international markets and auto makers in India use their Indian suppliers to supply their other operation plant around the world. Moreover, Indian government regulations disable multinational to import completely build automobiles to India. However the Indian government did not define any limitation for on foreign ownership, instead 123 per cent tariff rates on import cars were forced multinationals to set up their assembly plant fully within India. And a high tariff on finished components also was another issue that multinationals prefer to find their supplier within domestic firms. (Kim, 2004) Despite of all mentioned problem in India, multinational car makers seems still have a positive view about the Indian market. The potential existing market is there, but the matter is that when it will become visible. Chinese auto industry Following the economical reform in China, the Chinese policy makers focused on auto industry as a symbolic sector which shows the industrial development within a country. The need for technology and knowledge caused them looking for foreign partner to provide the required technology by setting up assembly plant which also generate and improve numbers of domestic firms as the suppliers to support the main assembly plants. So, in the mid-1980 three main cities of China (Beijing, Guangzhou and Shanghai) established a joint-venture with foreign auto makers supported by central and local government. (Thun, 2004) Each local government aimed to improve the local supplier network by its JV, but the assembly plants were looking for the better quality and lower price. Therefore in contrast with the local government and despite of geographical advantages of supplying from local firms, assemblers were dependence on outside supplier and most of them imported 100 per cent of the components from outside unless they were forced by Chinese government to increase their required components from domestic firms. But even after the time assemblers shifted from outside supplier to domestic firms, the local government aim to improve their local network were failed as the JV sourced their parts from other regions. Therefore, as of 2003, just Shanghai could relay on their local auto sector and even though it did not meet the international standards, it became a dominant firm in Chinese auto market. (Thun, 2004) The Shanghai success was the result of well support and strategic plans of local government and Shanghai Automobile industry corporation (SAIC). In 1984, when the Shanghai established a joint-venture with Volkswagen (VW), non of local firms were able to supply the required component for the assembling plant and after two years their share increased by just 2.7 per cent. (Li, 1997) No significant achievement after two years caused Shanghai municipal government began to re-evaluate the problems within the sector and the capacity of individual firms to solve these problems. (Thun, 2004) Consequent of problem solving process, they discovered two necessity preconditions to facilitate improvement in domestic firms. The first one was a reorganization of the municipal bureaucracy responsible for auto sector oversight. They have set up an Automobile Industry Leading Small Group in order to control the local actors. (Li, 1997) The second precondition was the capital accumulation and investment. To solve this problem the local government defined a localization tax and set up the localization office which was responsible to carry out a straightforward import-substitution policy for the imports in auto sector even from other Chinese regions. Also, the localization office checked out the list of imported components and their domestic firms which are capable of produce them successfully, then it provided a suitable investment capital as well as managing the firms relationship with the main assembler plant. (Thun, 2004) Apart from the local government programs, SAIC had its own way to support the Shanghai auto sector, however in some areas their activities overlappe Corporate Strategy for Iranian Car Industry Corporate Strategy for Iranian Car Industry Abstract The purpose of this research is to come across an effective and implemental strategy for Iranian car industry to become an export player in the Middle-East region. With consideration the importance of market development for international auto makers, the Middle-East market is evaluated and Iran as a case study is looked over in terms of its potential automobile market and developing opportunities in Iranian car industry to become a manufacturing partner for international players. Through out a review of Iranian economy and the position of auto sector in Iran economy, the difficulties of growth and development, the role of government- as the regulator- are discussed briefly and the effect of international auto makers -in the past and future- is analyzed. On this basis, we point out the main troubles of the current auto industrys structure and the government dilemma to set its policies. At the end we suggest a reform in the structure and strategy of both assemblers and suppliers to ent er to the international markets. Keywords: Operation strategy; Iran auto industry; Globalization, Regionalization, Industry study Introduction Irans economic performance has begun to improve slowly after a decade of recession which was caused by the long and costly war with Iraq and fluctuations in oil prices. In the decade ending in 1998, GDPs growth per capitals started to rise, although the average was only 3 percent per year. (Economic reports, the World Bank Group) The automotive industry, as one of Irans most promising industries, was the countrys fastest growing industry with the average annual growth of 27.2% between 1995 and 2000 which was 5.5 times of the country average industrial growth. (Economic Focus, Iran Daily News). The domestic vehicle production is growing quickly but it is highly protected, and only in highly exceptional circumstances can Iranians import cars from abroad. Locally produced cars have a reputation for poor quality and have contributed to the dangerously high pollution levels. Also, Iranian firms were not able to satisfy the domestic market in terms of quantity. Demand for automobiles, particularly passenger vehicles, far exceeds the supply. In fact, more than 450,000 people pre-purchase automobiles every year and wait approximately two years to receive them. As a result the government, which wants to raise unit production and improve domestic industry in line with industrialization program, hopes to stimulate competition as part of the effect to make the economy less dependent on oil. In order to follow the market reform plans and provide better circumstances for the countrys main industries such as petrochemical industry, textile and etc, President Khatami (since August 1997- 2005) in 1999, announced an ambitious program to privatize several major industries which included auto industry as a part of total restructuring of Iranian economy. Currently 13 public and privately owned auto maker exist in Iran. The largest vehicle manufacturing company is Iran Khodro with an average share of 60.90% percent of domestic vehicle production, as the main government-controlled carmaker and Saipa is the second one with 32.70%. Subsequent to the development program, automakers have been encouraged to review the way in which their strategies will be developed in the future and to extend a range of strategy options that might enhance their position. Consequently, most Iranian auto makers have been encouraged to join ventures or any other strategic alliances with foreign auto manufacturers to meet the increasing demand (www.ikco.com). On the other hand, in looking at the automobile market generally, during the past few years, it might be observed that after a period of growth from 1997 to 2000 -resulting from the exceptional boom in US economy and the upturn in Europe-but the automobile market especially in North America and Europe has entered a consolidation phase because of overcapacity. The market is mature in developed countries such as those of Western European countries and US market where nearly 90% of sales of new vehicles are now accounted by replacement purchases. Also, in Far East-Japan and South Korea-, overcapacity is a highly sensitive problem (REINAUD, 2001), whereas in Middle-East region, vehicle out put is 6% of total global output in comparison with 29% in Europe and 30.2% in US (carmakers Annual report,*DRI). Thus, some auto manufacturers might be looking for new methods to penetrate the auto market in Middle-East in order to gain more market share over their competitors. If these companies do become partners, Iran will be an option to emerge as a major regional car manufacturer, serving the Middle East beside Other countries in the region, particularly Egypt and Turkey which have substantial car assembly arrangements. The following companies have signed cooperative agreements and their products are either already on the market or are to be introduced in the near future: Frances Peugeot with Iran Khodro. Koreas Kia Motors with Saipa. Frances Citroen with Saipa. Korean Daewoo and Kerman Motors. Optimus of the UK with Renus. Proton of Malaysia with Zagros According to the French automaker Peugeot, Iran has one car for every 21 people. Turkey has one for every 12, while Western European countries and Japan have nearly one car for every 2 people (www.peugeot.com). That indicates market growth potential, and the reason that foreign car manufacturer might be interested in the Iranian auto market. In this research the current auto industry situation in Iran will be analyzed and it will be evaluated in relation to its future strategy consequent upon growth in terms of output quality and ability to serve the domestic market, but also to play a major rule in region and become a truly international car manufacturer and exporter in Middle-East. To achieve a rich understanding of the current situation and examine the environmental position to meet the research objectives, other developing countries auto industry examples like China, India and Turkey will be investigated and analyzed as examples, while the regional circumstances, business environment and other specific characters of Irans economy e.g. the role of government , economic condition and Irans regulations will be considered to find out the most appropriate strategy for Iran car industry. The research question for the chosen topic is What would be the most effective strategy for Iranian car industry to become a major player in the Middle-East market? From this research question, the following objectives would be appropriate to evaluate: To evaluate existing methods of development strategy in the Iranian auto industry, To identify the best possible methods of development strategy for domestic and foreign companies, To recommend how such a strategy can be implemented. The background of the research is set with a brief discussion on the changes have happened in the world of auto industry, the consequent of globalization, the dynamic and diversity of demand in auto market and the auto makers difficulties to respond to new market characteristics while maintain the ability to make profit. Our goal in this paper is to propose an efficient strategy to . The paper has the following structure. Section 2 gives the brief literature review. Section 3 analyses the competitors in automobile Middle East market. Section 4 introduces the Iranian auto industry case. Section 5 presents the growth and development problems in Iranian auto industry. Finally, section 6 is devoted to conclusions and future works. The remainder of this paper is organised as follows. Section 2 summarises the development of Iranian production and exports in the car industry compared to other major exporters in the world. It also explains why Iranian export growth has remained much below production growth. Section 3 develops the empirical export model and describes the variables and data. Then, the model is estimated in Section 4. Estimation results are analysed and a sensitivity analysis is proposed. Section 5 estimates the Iranian export potential with regard to the main foreign markets, while Section 6 concludes. Literature review History of globalization Humans have coined the word Globalization to describe widely traded activities that take place across the continents which are aided immensely by diminishing international trading regulations negotiated through the World Trade Organisation. Globalization is a combination of many -manufacturing, trade in services, supply chain management activities which have been affected positively by a fast technological development in few last decades. As Friedman (1999) argues, what is new today is the degree and intensity with which the word is being tied together in to a signal globalized market place and village. What is also new is the sheer number of people and countries able to partake of today globalized economy and information network, and to be affected by them this new era of globalization is turbocharged. As it can be observed, that this noticeable international integration is not just in economics, but in politics and cultures are as well. However, it needs to be recognised that the speed of these changes and growth of integration is different across the world. In some countries and regions the trend of globalization is rapidly increasing while in other parts the pace is much slower and globalisation is not welcomed at all. Nevertheless, regardless of the effects of globalisation no country can afford to ignore its impact on their political and economical circumstances. Likewise, the rate of change is different in various industries as is the strategic response of different business sectors to take advantages of exploiting new business opportunities. Although the merchandise trade, capital investment and labour migration started from 1850-1914, and the economy was more open than it is today in terms of the existing tariffs and trade barriers, but it was not globalized. Just the year following the Second World War and through reconstruction of war, the world has started to establish institutions to open up trades and ensure currency stability such as GATT and IMF, which caused massive increase in the economic growth level. According to Dicken (2003), world trade increased at an average annual rate of 6.7 per cent between 1948 and 1953. Between 1958 and 1963 the rate rose to 7.4 per cent and between 1963 and 1968 it accelerated further to 8.6 per cent. So people experienced a boom period up to 1970s when the first oil crisis has occurred. The United States, which suffered less during the Second World War, increased its foreign investment and after a while the US companies started to move into Western European countries and create interdependencies across world markets. Europe and Japan which mainly focused on rebuilding their economies after the war joined in this and also expanded their positions in the market place and on the economic map after the mid-1980s. (Hill, 2005) Also, because of the necessity of promoting global interdependencies, the United Nations was established to maintain world peace and security and so help the spread of industrialisation and world trade. The main drivers of globalization Apart from the history of globalization there were several main drive points that enhanced the process of globalisation. From the Johnson and Turners (2003) point of view one of the main globalization drivers was the changing economic paradigm. The new approach for managing economy was based on limitation the government role and neo-liberalism. Limiting the role of government provides the situations for businesses to progress and boom. As the Hill (2005) says, major changes occur as new economic and political institutions develop, with movement from traditional, non competitive institutions to competition-based capitalistic economies and democratic institution. So the market was relied on to force the pace of competition. Little by little the liberal economy became an external economic policy and the General Agreement of Tariffs and Trades (GATT) set up to support this philosophy. As a result of GATT and afterwards its successor organization- WTO-, there was a great reduction in tari ffs barriers and non-tariffs barriers for participating countries which help them established and spread their liberal economic policy. The second globalization driver is the spread of international governance and regulation. More international rules and policies developed for business environment, especially in regional level aimed at reducing the barriers in economic market among GATT contracting and WTO members. Also spreading e-commerce as a technological consequent has brought new issues in terms of traditional governance structure. Therefore, by passing the time and more international integration, the trade and market regulation were less under the national states control. According to Johnson and Turners (2003) argument finance and capital spread is another driver of globalization. Necessity of financial and capital movement following the market deregulation and economic liberalization has supported by national rules and has facilitated by technological development and ease the financial transactions. All might agree that the technological development, mainly in information technology and communication sector, has played an important role in globalization. However none of them is the cause of globalization, Dicken (2003) argued, without these technologies the current complex global economy system could not exist. Shrinking time and space by innovated technologies was a great opportunity to reorganization and redefinition the commercial and economical structure. Most of industrial sectors are affected by innovations and changes in technologies especially in manufacturing system with a high influence on value chain. Transportation technology has changed dramatically from 1840 to 1960 which was a development period from steam locomotives to high speed aircraft. Therefore, new transportation systems and their wide usage with cheaper prices have brought global shrinkage. Also in communication and its convergence with computer technology development has facilitated more effective networ ks within and between enterprises. All of these technological conveniences provide links across borders and spread globalization in economic term. Social and cultural convergence might be seen as a driver for globalization. The effect of mass media and usage of internet make the consumer preference more common in global market. As Johnson and Turner (2003) mentioned, similar taste of consumer in different parts of the market creates the opportunity to promote global product. So we can claim that the cultural and social similarities make the conditions available for globalization. Also transferring new technologies has brought about more products in greater varieties at lower costs and prices. Consequently standards of living and peoples expectations rise as well. Mode of entry and expansion methods In simple terms, globalization is an opportunity for companies to expand their market, their value chain and their business across borders. But the point is how effective can companies use these opportunities to make more profit and enjoy sustainable growth. What factors should they consider to make decision to choose an investment option to carry on their development strategy? Global supply chain and its dimensions Apart from different modes of entry available for firms to get advantages from globalization and to move across borders to expand their market, other advantages may be gained through developing global supply chains. The production of any good or service can be conceived as a production chain that is, as a transactionally linked sequence of functions in which each stage adds value to the process of production of goods and services. (Dicken, 2003) The firms try to differentiate their value chain in order to add more competences by using the advantages of each production chain requirement in different part of the world. However, build a global value chain might make it fragmented while the control and management of a global network is more difficult. From Dickens point of view there are three important dimensions in production networks: First is governance which means how they are coordinated and regulated. In the case which varying combinations and interrelationships of different kind of companies and firms might perform in a production network, As Dicken says, the market is the main organizer of external transactions, in contrast with the case which the entire network operated with a single firm and internal organizational structure governs transactions. (Dicken, 2003) The second important dimension in production network is spatiality and how they are conFigured geographically. By increasing the emergence of global production network, network organizing is changing from geographically concentrated to geographically dispersed. The third issue is territorial embeddedness the extent to which they are connected in to particular bounded political, institutional and social setting. (Dicken, 2003) information technology and other new technologies have made space and distances meaningless. Most types of capitals are mobile and all of them can easily move from one place to another. However transportation and communication technology has developed as well, capital does moves within spaceless world. Place is still an important issue, as firms are highly affected by the cultural, socio-political and institutional context of the territorial they are embedded. Therefore multinational firms try to take advantages of differences within regulations and socials in various places while, bringing different state with different regimes in count within a production network makes the situation more complex to control and to take benefits from. Since 1999 and strongly growth of globalization, the same as other important and effective phenomena, globalization has a positive view wave that strongly recommend it and a negative wave against it which moves from developing country to developed countries during these years. Arguments about globalization success or failures do not have any satisfactory result, while globalization can be observe and discussed to understand both negative and positive sides of it. Growth of regionalism Although the speed of globalization and integration in the world market has increased during past decades under the General Agreement on Tariff and Trade (GATT) and more recently by World Trade Organization (WTO), the regional agreement and the debate on the desirability of regionalism has grown as well. By the beginning of twentieth century most of the counties were part of a regional integration. However one might argue that the reason of regional integration is more political than economic explanation, it can not be ignored any more as almost 50 per cent of all world trade is within regional trade agreement. As a result of that, there is fear within WTO and other international institutions that regionalism takes the place of globalization and make a stumbling block toward further global trade integration. (Lung Van Tulder, 2004) Nevertheless there are different forms of regional integration and each of them affects global market more or less while the time of their integration pr ocess is various. The dynamics of automobile market Although some changes had happened in the composition and geography of automobile demand, the concentration of automobile industry in three major global regions face auto companies in these regions with the overcapacity problem. The highly market-oriented of automobile production caused its development be based on affluent consumer markets to achieve the economy of scale. But during the years, the automobile consumer markets in three developed region has developed as well. As Dicken argued in the Global Shift (2003), the changing demand for Automobiles has three major characteristics: It is highly cyclical. There are long term (secular) changes in demand. There are signs of increasing market segmentation and fragmentation. ( Dicken, 2003) The competitors Despite the fact that NAFTA, EU and Japan are the main developed region in both production and trade in auto industry sector, other countries have started restructuring this sector in line with their economic reform. The obvious example might be China and India which both are gaining a sustainable growth in the last decade. Also Turkey has emerged as a new automobile producer in line with other industrial changes aim to become qualified to join European Union. Turkish auto industry Turkey auto industry has been developing due to the well strategic planning applied by the Turkey government by the way in which they opened their country to the global world. They have started their industry as a montage (CKD or SKD) in 1960 and have turned it to manufacturing part after a few years in 1966 trough licensing agreement and dealer-assembler with American and European firms. Gradually the government attempted to adapt an export-oriented strategy; consequently it started to liberalize the importation of cars gradually and reducing the tariffs. Meanwhile it provided some financial supports for upgrading themselves to international acceptable condition. But the main change which caused a revolution in Turkey car industry was the customs unionization agreement in 1995 with European Union which followed by a new restructuring in their auto industry. To harmonization the administrative and regulatory structure of the industry, Turkish government has established an accreditation council to prepare the documents for new adaptation the issues and procedures of exporting in line with European countries. However the Turkey supposed to complete the adaptation and remove all tariffs by 2001, they have not completed it yet and it seems the Turkeys auto industry has not well prepared for full liberalization. Although adaptation a new regime from Turkey government which obligate importing vehicle companies to prepare service facility and aftermarket parts for customers within a country was a great opportunity for domestic firms to become involved with providing spare parts and services. Even though it was not a stable macro environment after 1997-1998 Russian and Asian crisis and again December 2000 crisis, the restructuring program caused some investment in car companies in Turkey in order to support economy of scale and encourage them to developed more update types of automobiles. Turkish manufacturers have operated in two car segment; low medium and medium models and the produced cars have already been phased out in their country of origin, added that these segments account for 90 per cent of the Turkish market. (Duruiz, 2004) Governmental financial supports and investment on auto sectors attracted many foreign investors from 1995 onward, especially with aim to develop new generation cars and modernization the industry. Most of foreign car firms have gained relatively high share of the auto industry after liberalization to use the resources in Turkey and export to European countries through Turkey. Table 1 shows the main auto manufactures in Turkey and their share. As the effect of custom utilization agreement, the automotive sector had the 5th place in Turkey exporting in 2000, but the main effect has happened in component sector and it has increased relatively higher then auto sector export. It was also easier for component producer to upgrade their standard of their firms to get a competitive position in EU base on their lower labour wages. (Duruiz, 2004) Nevertheless Turkey has accepted liberalization in their trade but as they have not done the full integration, their case has become special. Mostly the Turkeys future economy highly depends on the European Union decision to accept it or not as a member of European Union which lead to change their economic structure with the support from the IMF and European Union. Indian auto industry Emerging of India in the world economy has been started by implementing liberalization and opened up most of the economic sectors to the global world in 1992. Looking historically at Indian car industry, it can be divided in four phase from the view point of Kim (2004). The starting point was in 1920s with assembly which was established by foreign companies. (General motor and Ford) It took two decades up to 1952 that Indian build up their domestic production firm. The governmental policy in auto sector is known as the main reason of no progress in productivity and technology in this sector for long period. (Kim, 2004) The third phase was started, after three decades, by making a join venture of Maruti Udyog -became nationalized in 1980- with the Suzuki motor company. According to this agreement a revolution had happened in Indian car industry. Increase the volume and standard was not just in auto makers but the change was occurred in the components industry as well. (Venkataramani, 1990) The main and last phase was started by Indian economic reform after 1992 under the guidance of the IMF and World Bank. As it was anticipated, deregulation of auto industry in 1993 and the expectation of market growth in India according to the population have attracted international auto makers to invest in India. According to the foreign existence it was a dramatically fell of domestic firms share in India. Investment of foreign car makers, which were mainly in the form of joint venture with domestic firms, caused there-restructuring in the Indians motor industry. Apart from promotion of new models with more stylish design, significant changes have happened in auto financing as well. Also numbers of component manufacturers invested in local firms to supply their assemblers. So Indian witnessed a fundamental change in the technology, infrastructure and managerial systems. (Kim, 2004) Despite of all expectations and anticipations about the fast economical growth after regulations in India and a positive view of auto makers about Indian market because of the sizable population of middle-class, the estimates about rising in demand did not turn to reality. Apart from the problems which multinationals generally face in new emerging countries such as undeveloped supplier base, weak infrastructure and undeveloped regulations (Kim, 2001), Indian environment seems more complicated for them. Although the population was far enough to support ten auto makers, the companies face with overcapacity. The lack of demand in both domestic and regional market has become the major problem for multinationals auto makers in India. In terms of export from India to the neighbour countries also, the multinational car makers have not achieved any remarkable result. However the main reason might be the economic situation and poverty of South Asian countries which limit the demand for passenger car, we should not ignore the political and economical relation of India with its neighbour. Despite the hopes after the South Asian Association for Region Cooperation (SAARC) in 1985 and the South Asian Preferential Trading Agreement (SAPTA) in 1995, there was no significant growth observed in the South Asian trade relationship. Although the auto industry in India has not succeeded as it was anticipated, the auto component industry has occurred high progress in quality, technology and international standards. Now, in collaborate with foreign companies, they have become competitive in international markets and auto makers in India use their Indian suppliers to supply their other operation plant around the world. Moreover, Indian government regulations disable multinational to import completely build automobiles to India. However the Indian government did not define any limitation for on foreign ownership, instead 123 per cent tariff rates on import cars were forced multinationals to set up their assembly plant fully within India. And a high tariff on finished components also was another issue that multinationals prefer to find their supplier within domestic firms. (Kim, 2004) Despite of all mentioned problem in India, multinational car makers seems still have a positive view about the Indian market. The potential existing market is there, but the matter is that when it will become visible. Chinese auto industry Following the economical reform in China, the Chinese policy makers focused on auto industry as a symbolic sector which shows the industrial development within a country. The need for technology and knowledge caused them looking for foreign partner to provide the required technology by setting up assembly plant which also generate and improve numbers of domestic firms as the suppliers to support the main assembly plants. So, in the mid-1980 three main cities of China (Beijing, Guangzhou and Shanghai) established a joint-venture with foreign auto makers supported by central and local government. (Thun, 2004) Each local government aimed to improve the local supplier network by its JV, but the assembly plants were looking for the better quality and lower price. Therefore in contrast with the local government and despite of geographical advantages of supplying from local firms, assemblers were dependence on outside supplier and most of them imported 100 per cent of the components from outside unless they were forced by Chinese government to increase their required components from domestic firms. But even after the time assemblers shifted from outside supplier to domestic firms, the local government aim to improve their local network were failed as the JV sourced their parts from other regions. Therefore, as of 2003, just Shanghai could relay on their local auto sector and even though it did not meet the international standards, it became a dominant firm in Chinese auto market. (Thun, 2004) The Shanghai success was the result of well support and strategic plans of local government and Shanghai Automobile industry corporation (SAIC). In 1984, when the Shanghai established a joint-venture with Volkswagen (VW), non of local firms were able to supply the required component for the assembling plant and after two years their share increased by just 2.7 per cent. (Li, 1997) No significant achievement after two years caused Shanghai municipal government began to re-evaluate the problems within the sector and the capacity of individual firms to solve these problems. (Thun, 2004) Consequent of problem solving process, they discovered two necessity preconditions to facilitate improvement in domestic firms. The first one was a reorganization of the municipal bureaucracy responsible for auto sector oversight. They have set up an Automobile Industry Leading Small Group in order to control the local actors. (Li, 1997) The second precondition was the capital accumulation and investment. To solve this problem the local government defined a localization tax and set up the localization office which was responsible to carry out a straightforward import-substitution policy for the imports in auto sector even from other Chinese regions. Also, the localization office checked out the list of imported components and their domestic firms which are capable of produce them successfully, then it provided a suitable investment capital as well as managing the firms relationship with the main assembler plant. (Thun, 2004) Apart from the local government programs, SAIC had its own way to support the Shanghai auto sector, however in some areas their activities overlappe
Wednesday, September 4, 2019
20th Century Somalia Essay -- International Government
20th Century Somalia Somalia is a country located in the Horn of Africa. It is bordered by Ethiopia to the west, Djibouti to the northwest, Kenya to the southwest, the Gulf of Aden to the north, and the Indian Ocean to the east. With the longest coastline on the continent, its terrain consists mainly of plateaus, plains, and highlands. It is made up of the former British Protectorate of Somaliland and Italyââ¬â¢s former Trust Territory of Somalia. Somaliaââ¬â¢s modern history began in the late 1800ââ¬â¢s, when European powers began to trade and settle in the Somalia area. These events and the events that occurred during the 20th century helped shape the modern Somalia government and culture today. In 1886, the British gained control over northern Somalia through treaties by guaranteeing British protection to Somali chiefs who agreed to them. The British were concerned with securing their trade interests with its coaling station in Aden. The British established what was known as British Somaliland and a boundary was made with Ethiopia through treaty negotiations in 1897. The British occupied this area with very little resistance in the late 19th century, but that started to change towards the turn of the century. The European powers that began to settle in Northern Africa, inspired the current leader of the Dervish State, Mohammed Abdullah to rally support from various nations across the Horn of Africa and began one of the longest colonial resistance wars ever. He challenged the British rule through persistent attacks and became known as the ââ¬Å"Mad Mullahâ⬠by the British. His first major military offensive attack was with 1500 Dervish equipped with 20 modern rifles on British soldiers stationed in the region. This resistance fro... ... Hawk helicopters and killed 18 American soldiers. The public outcry in the US from these actions caused President Clinton to order all American soldiers to withdraw from Somalia by March 31, 1994. Other nations quickly followed suit of the Americans. The failed mission cost nearly $2 billion by its end. Although a new parliament was convened in 2004, rival factions in various regions of Somalia still struggle for control of the nation. Works Cited. U.S Marines storm Mogadishu, Somalia. (2012). The History Channel website. Retrieved April 27, 2012, from http://www.history.com/this-day-in-history/us-marines-storm-mogadishu-somalia. History of Somalia. (n.d.). In Wikipedia. Retrieved April 28, 2012, from http://en.wikipedia.org/wiki/History_of_Somalia Somalia. (n.d.). In Conservapedia. Retrieved April 27, 2012, from http://conservapedia.com/Somalia
Tuesday, September 3, 2019
Dreams in Literature Essay examples -- Comparative, Faulkner, Hurston
The ability to dream may be uniquely human. These dreams exist with no purpose other than achievement. In many cases, a dream, not an instinct, drives human action. Certainly, dreams are central to the human life. Since one of the main purposes of literature is to reflect on that life, some dream must be included. The achievement of the dream is completely up to the author, and what his/her thoughts are on the achievement of dreams. Tennessee Williams, William Faulkner, and Zora Neale Hurston all use certain literary elements to craft their theme of the achievement of dreams, which is viewed and portrayed differently by each: grievously, by Williams; pessimistically, by Faulkner; and with a modicum of optimism by Hurston. Hardly a better adjective exists than ââ¬Å"grievousâ⬠to describe Williamsââ¬â¢ attitude toward dreams and their achievement in his play ââ¬Å"The Glass Menagerie.â⬠Williams does not treat dreams violently and harshly, but sadly and poignantly, using symbolism and stage lighting. Amandaââ¬â¢s jonquil dress, a momentum from days long past, is one important symbol. The revival of the dress, a remnant of Amandaââ¬â¢s courting days, shows the extent to which her dream of living through Laura pervades her life. The use of the ââ¬Å"girlishâ⬠dress makes it seem as though Jim is visiting Amanda, rather than Laura, returning Amanda to her happiest days (Williams 53). The clearest and most important symbol is Lauraââ¬â¢s glass unicorn. It represents her; its changes mirror hers. She only places the unicorn out in the open when Jim arrives, and, not completely intentionally, opens herself to him. As Laura shares her first dance with Jim, the unicorn falls, and its horn, the only thing distinguishing and separating it from the other horses, breaks off... ...shback, Hurston notes that one can help others with their dreams, and still accomplish oneââ¬â¢s own, so long as the dreams of others do not become permanent priorities. Peopleââ¬â¢s thoughts on dreams vary, and so dreams are shown in differing ways throughout literature. All three authors agree that the attainment of a dream is not guaranteed; it requires some work. From there, they use different techniques to refine their opinions. In their respective novels, Hurston offers some hope for the dreamer in humanity, while Faulkner scoffs and tells them what to do, and Williams urges them to give up while thereââ¬â¢s still time to avoid heartache. Differing opinions such as these are found through a span of literature, and they offer comprehensive readers food for thought, and a chance to think about and form their own opinions, in this case, about the attainability of dreams.
Monday, September 2, 2019
Economic system in Egypt :: essays research papers
THE ECONOMIC SYSTEM IN EGYPT PRIVATE SECTOR: Ready for action As Egypt is known for itââ¬â¢s mixed economic system ,Compared with other emerging markets, Egypt's private sector is tiny. The public sector still accounts for almost 70 per cent of GDP despite the fact that hundreds of public enterprises have been wholly or partly privatised during the past four years. Judging, however, by the rapid growth of some of the country's largest family-owned businesses, this is unlikely to hold true five years from now. Raouf Ghabbour, chairman of Ghabbour Group, a family business and the country's largest assembler and distributor of motor vehicles, says there are hundreds of medium-sized companies which are growing fast enough to qualify for joint-stock status within three or four years. Ghabbour Group is one of only a dozen or so unlisted private sector companies with a turnover of more than Eà £1bn. This is considered a minimum threshold for a company to launch a successful public listing. "Our turnover has been growing at about 25 per cent a year this decade," says Mr Ghabbour. "There are countless small and medium-sized companies with this kind of growth rate." Much like Orascom, Egypt's largest family-owned group, which has interests ranging from tourism to telecoms separated into several publicly listed companies, Ghabbour has been converted to the benefits of going public. The car assembler, which also has a growing consumer loan subsidiary, hopes to offer 10 to 15 per cent of its equity in an initial public offering later this year. Others, including IGI, a diversified family-owned group with interests in manufacturing, dairy farming and petroleum, are thinking along similar lines. "There are probably about 10 or 12 family companies with similar plans," says Khaled Sheta, chief executive of International Group for Investment. "All of them will be quoted in a year or two from now." Mr Sheta provides justification for such a move. "Opening your books to the public acts as a good business discipline on managers and enables you to value your assets more accurately," he says. It is also, of course, a handy way of raising capital without having to cede majority control of the company. Indeed, for the few that have achieved genuine nation-wide market share in their industries, there is little choice but to go public or offer stakes to strategic investors if they want to continue expanding. Being so small in number, companies such as Ghabbour and Mansour, which has the Coca-Cola and McDonald's franchise in Egypt, are inevitably bumping up against credit limits to their banks.
Sunday, September 1, 2019
Japanese Kimono
Theà kimonoà is a traditional form of clothing worn by Japanese women and men. There are many different forms of Japanese kimono. The word kimono literally as known as ââ¬Å"clothingâ⬠, and up until the mid 19th century it was the form of dress worn by everyone in Japan. Between 30 and 100 days after a child is born, the parents, siblings, and grandparents visit a shrine together to report the childââ¬â¢s birth. The baby is dressed in a white under-kimono. On top of that kimono, the baby wears a brightly coloured yuzen-dyed kimono if it is a girl, and a black kimono decorated with the family crest if it is a boy.Another key event in a kidââ¬â¢s life is the SHICHI-GO-SAN(seven-five-three) Festival, which takes place in November. On this day, they are dressed in kimonos and parents will take their 5 years old boys and 7 or 3 years old girls to the local shrine to thanks the gods for keeping their children healthy and making them grow. Japanese women wear different kind of Kimono throughout the different stages in their life. When a young Japanese woman reach 20 years old, she is recognised as an adult.Many parents buy theà Furisodeà for their daughters to celebrate this vital point in a young woman's life. Furisode is a formal kimono for single women, it is brightly colored and made of very fine quality silk. In the very modest Japanese society wearing a Furisode is a very obvious statement that the single woman is available for marriage. The major points of the furisode is the long sleeves and it will go right to the ground. When a Japanese woman marries, many parents buy their daughters another kimono call the houmongi.The houmongi takes over the role theà furisodeà played in the life when she was single. The houmongi is the married woman's formal kimono. It will be wear when attendingà friendââ¬â¢s Japanese weddingsà orà tea ceremonies while Tomesode is normally wear to aà Japanese wedding ceremonyà of a close relative. Jap anese will wear different colour of Kimonos that suit to the four seasons of the year. Pale colours such as light green are appropriate for spring, while cool colours such as lavender or dark blue are good for summer.Today, the yukata is a casual light cottonà kimonoà widely worn as a casual wear in Bon-Odori and summer festivals and attending for public occassions. The yukata is worn with a wider belt, which can be simply wrapped around the waist and tucked in at the end. For a more formal appearance, the yukata is worn with anà obià belt, along with a matchingà getaà (wooden sandals) and purse to complete the attire. The colour of autumn is imitate the hues of the turning leaves while winter is the season for strong colours like black and red.Although kimonos are no longer everyday wear in Japan, people stil like to wear them at various times throughout the year. And when they do, they use the fabrics, colors, and a designs of their kimonos to express their love of the 4 seasons. The name yukata comes from the word ââ¬Ëyuââ¬â¢ (bath) and ââ¬Ëkatabiraââ¬â¢ (under clothing). In the Heian era (794-1185), court nobles wore linen ââ¬Ëyukataââ¬â¢ which were draped loosely after taking a bath. The yukata was later also worn by Japanese warriors and by the Edo era (1600-1868), it was widely worn by the public when public bath became a popular recreation in Japan.Furisode are mainly worn for major social functions such aswedding ceremoniesà or tea ceremonies until they get married. A Furisode normally costs around A$15,000 for the whole outfit which depends on the quality of the materials, design and workmanship. The second Monday in Januaryà is aà public holidayà called ââ¬ËAdult Day' and many young women attend a ceremony wearing their Furisode kimono. The Mofuku is only worn to the funeral of a close relative. This kimono is all black. ââ¬ËHadajubanââ¬â¢ is the first undergarment worn in theà kimonoà attire. It is so named as it is worn next to the skin.Note 1: As theà kimonoà is cut in a straight pattern / shape, padding is often needed around the waist and/or bust. A padding similar to the one shown in the picture can be worn to fill / level off body curves. Please note that padding is worn underneath the ââ¬Ëhadajubanââ¬â¢. Note 2: Over the ââ¬Ëhadajubanââ¬â¢, a second undergarment called the ââ¬Ënagajubanââ¬â¢ is worn to add collar definition to the kimono. Please note that the ââ¬Ënagajubanââ¬â¢ is not worn with a casual kimono such as theyukata. In my past experience, I thought Kimono will only be worn during ââ¬Å"Bon-Odoriâ⬠, m
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